What Is Online Reputation Management?
Online Reputation Management (ORM) is the practice of monitoring, influencing, and protecting your brand's perception across the internet. In the digital age, your online reputation is your most valuable asset — and one negative review or news article can have a lasting impact on your business.
Stack Services's ORM team is experienced in handling reputation challenges for corporations, brands, celebrities, and executives, delivering discreet, effective, and lasting solutions.
Our ORM Services Include
- Reputation Monitoring – 24/7 monitoring of mentions, reviews, and conversations about your brand.
- Review Management – Strategies to generate positive reviews and respond effectively to negative ones.
- Search Result Management – Suppressing negative content in Google search results through proactive SEO.
- Social Media Reputation – Managing brand sentiment across all social media platforms.
- Crisis Management – Rapid response strategies for reputation emergencies.
- Brand Reputation Management – Proactive building of a positive brand narrative online.
- Corporate Reputation Management – Protecting the reputation of companies and their leadership teams.
- Celebrity Reputation Management – Specialized ORM for public figures and influencers.
Why Online Reputation Matters
- 97% of consumers read online reviews before making a purchase decision
- A single negative result on page one of Google can cost you 22% of potential customers
- 94% of customers avoid a business with a negative reputation
Our ORM Methodology
- Audit – Complete analysis of your current online reputation across all platforms.
- Strategy – Custom action plan to address negatives and amplify positives.
- Content Creation – Development of positive, authoritative content to build your brand narrative.
- SEO Push – Pushing positive content up in rankings and suppressing negative results.
- Review Generation – Ethical strategies to encourage satisfied customers to leave reviews.
- Ongoing Monitoring – Continuous vigilance and rapid response to new threats.