Dominate Amazon With Precision Advertising
Amazon is not just a marketplace — it's the world's most powerful product search engine, with over 63% of product searches starting directly on Amazon. Stack Services's Amazon advertising experts apply our proprietary Zero Media Waste™ methodology to ensure every rupee of your Amazon ad budget generates maximum return.
Our Amazon Advertising Services
- Sponsored Products – Single-product ads that appear in search results and product pages.
- Sponsored Brands – Brand-level ads featuring your logo and multiple products.
- Sponsored Display – Retargeting and audience-based display ads across Amazon's ecosystem.
- Amazon DSP – Programmatic display and video advertising on and off Amazon.
- Product Listing Optimization – Optimize titles, bullets, descriptions, and A+ content for conversion.
- Keyword Research – Deep keyword discovery and match type strategy for sponsored campaigns.
- Bid Management – Data-driven, real-time bid adjustments to maximize ACoS and ROAS.
- Campaign Reporting – Transparent reporting on impressions, clicks, ACoS, ROAS, and revenue.
The Zero Media Waste™ Approach for Amazon
Our methodology ensures budget efficiency through:
- Negative keyword mastery – Aggressively block irrelevant search terms that drain budget.
- Dayparting – Run ads during the hours and days that drive the highest conversion rates.
- Placement bid adjustments – Optimize bids by placement type for maximum efficiency.
- ASIN targeting – Target competitor and complementary product pages with precision.
- Search term harvesting – Continuously mine search term reports for new high-value keywords.
Key Metrics We Optimize For
- ACoS (Advertising Cost of Sales) – The primary efficiency metric we work to minimize.
- ROAS (Return on Ad Spend) – Maximize revenue generated per rupee spent.
- TACoS (Total ACoS) – Ensure paid advertising supports overall organic ranking growth.
- New-to-Brand % – Grow your customer base with a focus on first-time buyers.
Our Amazon Ads Process
- Account Audit – Review existing campaigns, structure, keyword coverage, and spend efficiency.
- Strategy Development – Define campaign types, budget allocation, and performance targets.
- Campaign Build-Out – Structure campaigns for granular control and clean performance data.
- Launch & Monitor – Deploy campaigns and closely monitor in the first 7-14 days.
- Optimize Weekly – Adjust bids, add negatives, harvest keywords, and reallocate budget.
- Monthly Review – Comprehensive performance reports with strategy recommendations.